Dentist Website Design

When looking to determine the effectiveness for your website and web marketing, the funnel starts at the number of visitors on a monthly basis. Most sites will place a call tracking number on your site so you can track the number of calls to your office from the traffic that is coming to your website.

ADA Compliant Dental Websites

If your website is not accessible, 20% of internet users may encounter issues when navigating. Studies find that 71% of disabled users with access needs click away from a website they find difficult to use. Simply put, an accessible website increases the overall number of people who can visit and navigate your web pages. You increase awareness, sales, conversions, or whatever your business goals may be. Moreover, users who access your website – versus your competitor’s –hold the possibility of becoming loyal, life-long customers. 

If your website is accessible to everyone, you join an innovative, truly global trend towards inclusion. Acknowledging the rights of people with disabilities is not just the fashionable thing to do. It’s the right thing to do.  

Some quick stats and definitions to give you an idea of some averages across a number of sites we have worked with:

Average Bounce rate – 20-30%

this means that a visitor came to the site but did not interact with your page in any way or view another page other than the one they landed on

Average call ratio – 7.5% – 12.5%

this means that % of people that come to your site that pick up the phone and call the practice

Average Call to scheduled ratio – 8.5% – 11.5%

this means of the incoming calls generated by the website what percentage scheduled an appointment, inclusive of both new patients and existing patients

On average between 65%-75%

patients scheduled from inbound website generated calls will be new patients

Dentist Web Design Traffic

If you have 1000 people visit your website on a monthly basis, 700-800 will interact with your website in some way, between 53 and 100 will call your office, and of those between 8 and 13 will schedule an appointment. To remove any doubt on these numbers lets add 50% to them to between 16 and 26 and take the median of 21 for the purposes of this analysis (and because you are better at this than most other offices), or 2.1%. (remember these are not total calls or total new patients to your office on a monthly basis, only those generated by your website).

Social Media

If you have a presence on social media sites like Facebook or Twitter, see if those sites are actually sending traffic by looking in your analytics under referral Acquisition and then click on Social.

Organic Traffic

This is traffic that comes from search engines but isn’t paid. Checking your organic traffic can tell you often if your site is performing well in the search engines, meaning it’s ranking well when users search for phrases and are served your site as a relevant result.

Paid/CPC Traffic

This is traffic referred from search engines that you’ve paid for by using advertising platforms like Google Adwords. Paid traffic can tell you a lot about the success of your PPC campaigns when used in conjunction with your advertising platform reporting (e.g. Adwords reporting data).

Referral Traffic

This is traffic that comes from other domains, which can tell you a lot about your users as well as your reputation. Sites that get a lot of referrals are often seen as “trusted” as they are linked to from other sources.

Direct Traffic

Direct traffic comes from when a user types your site’s domain or URL directly into the search bar. This is a good stat to examine because it can tell you about how recognizable your brand is.

Mobile Ready Web Design

Blog Options

Search Engine Friendly

Average Session Duration with Accessible Dentist Web Designs

Web accessibility and usability go hand-in-hand. In fact, many of the core elements for creating an accessible website also leads to easier web navigation for all visitors. Let’s review the common elements where accessibility and usability overlap.

Also known as “Time on Site”, average session duration is all about calculating the average amount of time a user spends on your site or on a specific page of your site. This information can tell you a lot about how engaging your site is and whether or not you are providing value to your customers.

So, for example, if you have a page that focuses on dental hygenie tips that you share with your patients and you see that the time on site for that page is several minutes, that can show you that your content marketing efforts are working. People are finding that page and spending some time with that content.

However, if you see that you have a library of great resources and the time on site for those pages is well under a minute (and it would take longer to skim or digest that information), then it might be time to seek out an agency that specializes in content marketing for dentists so that they can identify any issues preventing engagement, or offer consultation onto how to best deliver the information you want to share with your patients.

Increase Visitors with Dentist Website Designs

If you have 1000 people visit your website on a monthly basis, 700-800 will interact with your website in some way, between 53 and 100 will call your office, and of those between 8 and 13 will schedule an appointment. To remove any doubt on these numbers lets add 50% to them to between 16 and 26 and take the median of 21 for the purposes of this analysis (and because you are better at this than most other offices), or 2.1%. (remember these are not total calls or total new patients to your office on a monthly basis, only those generated by your website).

But what happened to the other 600+ people that never called your office but did interact with your site in some way? Why did they not get in touch with your office to schedule or at a minimum inquire about what ever drove them to your site in the first place?

Multiple studies from Pew, Accenture, and Decipher show people hate calling medical and dental offices. Not just with your practice but any practice. It is a barrier to scheduling and one reason why people put off going to see any type of Dr. So people procrastinate, find any reason not to call, particularly those that have yet another barrier to calling, such as being at work, having children they need to look after, or anything that keeps them from calling from 9-5 on workdays. And then, in most cases, your office is closed and they can’t call and schedule even if they wanted to.

Dentist Web Designs gives responsive and innovative website design! Browse our Sample Works and Contact Us today to discover exactly how you will certainly gain from a website!